Why Startups?
StartUps are fun and exciting! So do what you love!
We enable you to focus on what you do best - running and growing your business. Let us seamlessly manage the financial details.
StartUps Matter.
Isn't it about time that business providers cater directly to startup companies? Per the US Census, businesses with 20 or fewer employees make up 89.7% of all employer firms in the US. We are "all in" on this underserved market.
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We partner Early.
What separates us from other services? It is important for us to partner with your startup in the early stages, where virtually everything is a challenge. Getting your team through the difficult stages forms a lasting bond, where we are a partner to your success. Our team loves to solve challenges - where the "hard" makes it great. We don't wait for your startup to hit a funding or revenue hurdle before working with you - we help you accelerate and surpass the early milestones.
Why Us?
We are Specialists and Love what we do.
We specialize in Startups, period. We believe specialization is critical to the success of any business, and we are experts in helping you manage your fiscal matters. We provide the tools and information to help your business make the best financial decisions possible.
The corporate world can be rigid and boring. The excitement generated by your startup is why we look forward to going to (what some people call) "work" every day.
We're a Partner, not a Service provider.
We pride ourselves as being a partner. As opposed to providing numerous service offerings, we only focus on maximizing your startup's performance. Your success is our success.
Expertise
We are experts. Our team members have an average of 20 years of financial leadership experience, worked in numerous startup & IPO environments, in multiple industries, and many have also started their own companies.
We are a trusted advisor that also partners with the best-specialized firms. We can keep your costs predictable while referring you to the best experts for legal, audit, insurance, and other critical needs. We understand the need and timing for these services, and refer you to trusted partners that pass savings along to you.
Our Vision
Disrupt the Finance Function
Accessible & affordable finance for all entrepreneurs, so great innovations stand a better chance of getting into the marketplace and thriving.
Our Mission
Inform & Empower Entrepreneurs
To empower entrepreneurs with the financial knowledge and tools necessary to accelerate growth, enhance control and minimize risk, thereby substantially improving the probability of achieving their startup’s goals and objectives.
Our Professionals

Startup Veterans

Culturally Aligned

Highly Efficient

Cost Aware
Bios for optimal matches will be provided

Core Values
Act with Integrity
We act under the highest moral standards and insist on always being honest and upfront with our clients and associated business partners (vendors, investors, regulatory bodies, etc). We adhere to the AICPA Code of Professional Conduct.
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Be a Trusted Advisor
Our goal is to become a long-term advisor to our clients. Relationships are key to the success of any business. Having an impact on business strategy, operating model optimization, risk management, and other business initiatives is increasingly demanded by Boards and CEO's.
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Always Create Value
We strive to provide efficient and cost-effective solutions and help navigate our clients around common startup pitfalls. We understand how precious cash is at an early stage, and how to successfully operate within limited resources.
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Be Forward Thinking
Our goal is to take a proactive and forward-looking approach, so our clients have the information to make critical decisions about how their business moves forward.
Mentoring & Office Hours
Our CFO's understand how difficult it is to get started. To keep the startup community vibrant and healthy it is important for us to give back through mentoring, office hours, and periodic free events.