What a CFO Taught My Startup About Projections
Projections are a funny concept in business. On paper they mean one thing but to entrepreneurs they mean something entirely different. Think of it like a dirty, little secret. While you show potential investors your best face, you show on-board investors a more conservative picture and in house you create projections that are somewhere in the middle - the ones you really try to meet. We learned that the hard way this year. When pitching investors, we used our most exciting, e
